Ian Altman is a B2B growth expert, keynote speaker and strategic advisor to a wide range of businesses who are looking to better align themselves with how buyers make decisions. His best-selling book Same Side Selling details both the buying and selling journey with unique insights from “both sides.” It’s an essential read for any business leader who is done playing games with customers and instead wants to reimagine the buyer-seller dynamic.
What if salespeople could work with customers for mutual benefit rather than jockeying through an adversarial relationship, deal after exhausting deal?
What if you could seamlessly shift the focus from price to value?
Some of the most recognized B2B brands in the world have called on Altman to help them earn attention, shorten sales cycles, overcome pricing pressure, and compete with integrity.
We’re excited to have Altman and his breakthrough ideas on the Zilliant MindShare main stage on April 22 in Austin, Texas. He’ll share insights grounded in research conducted with thousands of individuals to show attendees how to move from order-taker to order-maker.
In this interactive session, Altman will share case studies of companies as a backdrop to discover how to:
- ReThink your strategy to sell based on value that transcends price;
- ReDefine your competitive position to ensure that your clients appreciate your unique position compared to alternatives; and
- ReImagine a shift from Taking Orders to Making Orders
Take our pre-event survey to help Altman tailor his keynote to address the specific topics that you indicate as being most important for the growth of your business.