Miles Beyond Moneyball: How Analytics & Strategy Changed the Houston Astros’ Fate

February 21, 2018 Team Zilliant

In 2012, the Houston Astros had hit rock bottom. They were one of the lowest-ranked teams in Major League Baseball and one of six teams that had never won a world championship. Today, the team holds the 2017 World Series trophy, an event that is now celebrated as “the moment analytics conquered the game for good.”

In an era where every team is playing “Moneyball” and data companies claim you don’t need a data scientist on staff, Astros General Manager Jeff Lunhow hired Sig Mejdal as director of decision sciences to ensure analytics were answering the right questions to gain a competitive advantage.

On Wednesday, May 9, at Zilliant MindShare, Ben Reiter, senior writer for Sports Illustrated will share how they did it. Specifically, how an aggressive pursuit of analytics and an unwavering strategy commitment changed everything. In fact, in 2014, Ben wrote a Sports Illustrated article predicting the Astros would win the 2017 World Series through their strategic rebuilding process.

Join us as Ben shares how an aggressive pursuit of analytics and an unwavering strategy commitment changed everything. You’ll learn why it’s not if you use analytics, but how, that drives a competitive advantage in sports and business. Learn how the Houston Astros’ success parallels the challenges and opportunities in business. For example:

  • Why the questions you answer with data science are as critical as whether you chose to utilize data science at all.
  • How successful change management to gain buy-in from key organizational players around data-driven guidance can be achieved.
  • What seemingly-unconventional moves a data-driven strategy can reveal and why belief and commitment to those recommendations result in outstanding results.

Seeking more B2B sales plays? Check out this article on secret plays to achieve growth targets.

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