Digital Transformation Is the Key to Enabling Digital Commerce

Digital transformation is the key to enabling digital commerce for B2B companies looking to compete effectively in today’s landscape.

On-Demand Webinar:Enabling Digital Commerce: Architectural Considerations and The Role of IT

According toGartner’ssixth annual Chief Data Officer (CDO) survey, 72% ofdata and analytics leaders are leading or heavily involvedin their organization’sdigital transformation initiatives.Additionally, intheGartner 2021 CEO Survey,technology-related and digital change was thesecond highest strategic business priorityover the next five years.This dataspeaks tohowdigital transformation is no longer aluxury and iscritical forenabling B2B companies to compete effectively in today’s landscape.

At Zilliant, we define digital transformation asthe process of using digital technologies to create new or modify existing business processes, culture, and customer experiences to meet the ever-evolving business and market requirements. In essence, it’s about applying technology to solve business problems.

Butwhy isdigital transformationimportant for B2Bcompanies?AsZilliant Chief Technology Officer Shams Chauthanishared in his breakout session at MindShare 2021,with many B2B buyersbeingdigital consumers in their personal lives,theyare used to the convenience of the B2C eCommerce experience.Therefore, they are starting to expect that same easeand conveniencewhen conducting business with their B2B suppliers. Additionally, the younger generation of both buyers and sellers have high expectations of what the digital shopping experience entails.

Here aresomeadditionalemergingtrendswith regard todigital transformationin the B2B space:

Focus on eCommerce Channel:The idea is not just about makingeCommerce available, but it’s about providinga unified customer experienceacross all channels. Givethe user the ability to picktheir preferredchannel, whetherthat’spicking up the phone, going online, or meeting witha sales rep in person, and ensure consistency across those channels whenit comes topricingand experience.

More Frequent and Urgent Market Triggers:A company must be able to respond toevolving market triggers, such as cost changes, competitivedynamics or macroeconomiceventswith appropriate tactical adjustments to pricing, selling methodology, and even go-to-market strategies. Therefore,there isan increasing need for companies to be nimble enough to be able to quickly react to these market triggers or even capitalize on them.

Flexibility is Critical:Complex systems and processes have tied the hands of pricing, sales, and marketing for years. Previously,something as simple asaquarterly price updateoften tookmonths to execute. Technology advancements and innovationsincluding self-service tools, automation, and data-driven insightsare allowing businesses to unshackletheir users from technology limitations.

Today’s technology leaders and IT organizations are uniquely positioned to champion digital transformation, and B2B companies that can capitalize on this once-in-a-generation transformation will undoubtedly flourish over the next decade and set themselves apart from the competition.However,theshifttodigital commerce is increasing demands on IT organizations, as speed, flexibility, reliability and scale are paramount to enable commercial success.

Gainvaluableinsight intoenablingdigital commercewithin your organization with our on-demand webinar:Enabling Digital Commerce: Architectural Considerations and The Role of IT.Presented byZilliant CTO and SVP of Engineering ShamsChauthani, the webinarexplores various architecture and system and data integration dynamics that can power intelligent commerce in your business and better supportthenew digital normal. In addition,Chauthanicovers how a cloud-native solution with a microservices architecture, delivered with an API-first approach, provides B2B companies unprecedented agility and unlimited scalability. 

Watch On-Demand Here:Enabling Digital Commerce: Architectural Considerations and The Role of ITwebinar.