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Taming the Wild West of Ad Buying and Selling

April 22, 2020 Team Zilliant

The media and advertising industry has undergone significant change and disruption in the past 20 years. As such, many aspects of the ad selling and buying process have struggled to keep pace.

For most in the business, current data processes and technology infrastructure don’t adequately address a market where buyers have more information than sellers, putting sellers on unequal footing. As COVID-19 topples network upfronts, slashes ad budgets and halts productions, the urgency to evolve has never been greater.

In this whitepaper, we explore innovations that can help companies reimagine:

  • Data collection, storage, analysis and execution
  • Ad sales
  • Ad spend

Companies in the media and advertising industry are no strangers to seismic change of the external variety. Faced with a market-wrenching pandemic, audience fragmentation and outmoded sales processes, it’s time to make some major internal changes.

Find out how:

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