Jim Vaughn

  • Price Strategy: Are you racing in a blindfold?

    Price Strategy: Are you racing in a blindfold?

    Will a simpler price strategy reduce negotiation time? Read the shortcomings of a one-price-fits-all price strategy and how B2B companies can use price segmentation to improve profitability.

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  • How Pricing Science is Like Plinko

    How Pricing Science is Like Plinko

    In B2B, there is no single, right price – there are many “right” prices. This post from Zilliant Principal Pricing Consultant Jim Vaughn shares how pricing science is like Plinko.

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