Barrett Thompson

Barrett leads the Business Solutions Consultant team, aligning Zilliant solutions to customer needs and promoting pricing and sales best practices among our customers. Over the past two decades, Barrett has built and delivered optimization and pricing solutions to Fortune 500 businesses in diverse vertical industries including: building materials manufacturing and distribution, industrial components manufacturing, semiconductor manufacturing, office-supply distribution, hardware-software distribution, pharmaceutical and medical-device distribution, telecommunications, and multiple travel & transportation verticals. Barrett received both his Bachelor of Science in Applied Mathematics and his Master of Science in Operations Research from the Georgia Institute of Technology.

  • Don’t Make Perfect (Data) the Enemy of Good (A.I.)

    Don’t Make Perfect (Data) the Enemy of Good (A.I.)

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  • 3 Tips To Significantly Improve The Pricing Process

    3 Tips To Significantly Improve The Pricing Process

    To keep up with an ever-changing landscape, it’s imperative that organizations find the right price management tool to centralize massive amounts of pricing data and accurately recommend price changes

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  • What Happens When You Don't Know Willingness To Pay?

    What Happens When You Don't Know Willingness To Pay?

    How do you calculate willingness-to-pay (WTP), or do you at all?

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  • Four Symptoms You’re Suffering from Price Matrix Drift

    Four Symptoms You’re Suffering from Price Matrix Drift

    We operate in imperfect B2B scenarios. If not continually and correctly tended to, your price matrix itself can drift significantly over time - and the results are unattractive.

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  • When You Don’t Know Willingness to Pay, What Happens?

    When You Don’t Know Willingness to Pay, What Happens?

    Willingness to pay is a powerful idea for improving profitability, it allows sales reps to win the business at the right price without putting deals at risk.

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  • How Do You Determine Your Customers' Willingness to Pay?

    How Do You Determine Your Customers' Willingness to Pay?

    Approaching every deal with an inflated price point could be a huge time sink due to the inevitable wrestling over price, but not only that, it could result in walked deals.

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  • Part 2: Three Ways to Improve Sales Performance

    Part 2: Three Ways to Improve Sales Performance

    You can mine the pricing intuition of the very best sales reps using artificial intelligence and improve sales performance.

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  • Part 1: Three Ways to Improve Sales Performance

    Part 1: Three Ways to Improve Sales Performance

    Barrett Thompson shares his insights on how to improve sales performance in three areas: on-boarding new reps, up-leveling current reps and empowering all reps to maximize customer lifetime value.

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