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Winners Embrace Big Data-Driven Decision-Making

February 9, 2015

Companies no longer have to settle for OK decisions. In fact, companies that fail to embrace Big Data to make decisions will be less competitive in their markets. That failure is less likely to result from technology challenges; it’s more likely to be caused by managers’ resistance to trust math and science to guide their decisions.


In the same way we now struggle to imagine how business worked before computers and the Internet were pervasive, years from now we will look back at subjective decision making in disbelief. Smart companies recognize this and are moving fast to exploit this new approach for competitive advantage. This whitepaper from Zilliant CEO Greg Peters explains why.

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