B2B Pricing Best Practices

February 9, 2015

Pricing is the most important profit lever that managers can influence, where very small changes in average price translate into huge changes in gross profit. Through price optimization, B2B companies can increase their gross margin dollars by five to 10 percent.


In fact, there are five fundamentals that make a difference in improving profitability via pricing. This whitepaper explores B2B pricing best practices in-depth: Making pricing part of management’s strategic repertoire, using granular segments to set prices, creating a measurable approach, aligning sales compensation plans with your pricing strategy, and using predictive models to set prices. 

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