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B2B Customer Retention Best Practices

February 16, 2016

Customer churn is often the biggest inhibitor of organic growth for B2B companies, but accepting churn as a cost of doing business is a long-standing business bias that does more harm than good.


Preventing customer defection should be of the utmost importance given the financial implications, yet it’s often managed through reactive processes and left to customer service and sales teams to deal with on a case-by-case basis. Leading companies don’t leave customer retention to chance. This in-depth whitepaper explores the five critical aspects of customer retention in B2B. 

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