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A Better Way to Coach Sales Reps

February 9, 2015

Many sales managers get caught up in administrative and reporting tasks. This often leaves too little time to coach sales reps to help them keep, grow and win more business. This lack of time results in inefficient time allocation and often, team underperformance.


As efficiency wanes, many companies implement more sales processes, increase the number of reports and look to technology solutions like CRM. The underlying assumption is that more visibility into sales team activities will help identify areas for improvement and ultimately drive better performance.


This whitepaper digs into why, despite technology investments, many sales managers have little time for customer- and market-facing activities and discusses a better way to coach sales reps. 

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