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The Path to More Profitable Pricing

February 6, 2015

Most B2B companies recognize there is a significant opportunity to improve pricing practices, as pricing is often the last bastion of guesswork in an organization. While price optimization is the ultimate goal, and is achievable for many companies, others assume they aren’t ready for optimization and opt for analytics instead. There is, however, an intermediate level on the path to pricing excellence that delivers significantly more value than analytics.


Even when you know there’s a significant opportunity to improve pricing practices, it’s often difficult to know where to start. This on-demand Professional Pricing Society-sponsored webinar debunks conventional wisdom about pricing analytics and reveals how companies can ramp up their pricing practices through Rational Pricing.

Previous Video
[Video Case Study] Electrical Distributor Gains 250 Basis Points
[Video Case Study] Electrical Distributor Gains 250 Basis Points

This $250 million distributor of electrical products knew there was opportunity to improve pricing and gain...

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Why Price Elasticity is Critical for Price Improvement
Why Price Elasticity is Critical for Price Improvement

This video from Pricing Analytic Group Managing Director Dick Sobel discusses how price elasticity works in...

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