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Why Price Elasticity is Critical for Price Improvement

May 13, 2014

Do you know how your customers will respond to a price change before you change prices in the market? Chances are that unless you understand your customers’ sensitivity to price, you are flying blind and taking a big risk. Measuring price elasticity, is central to setting optimized prices that achieve your P&L objectives.


In this on-demand webcast, Pricing Analytic Group Managing Director Dick Sobel discusses how price elasticity works in the pricing process and how it impacts B2B pricing, and shares a client case study.

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