Most B2B companies recognize there is a significant opportunity to improve pricing practices, as pricing is often the last bastion of guesswork in an organization. While price optimization is the ultimate goal, and is achievable for many companies, others assume they aren’t ready for optimization and opt for analytics instead. There is, however, an intermediate level on the path to pricing excellence that delivers significantly more value than analytics.
Even when you know there’s a significant opportunity to improve pricing practices, it’s often difficult to know where to start. This on-demand Professional Pricing Society-sponsored webinar debunks conventional wisdom about pricing analytics and reveals how companies can ramp up their pricing practices through Rational Pricing.
Part One: UnleashWD Interview
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