Best Practices to Close the Strategy-Execution Gap

March 3, 2017

Selling more for more is a goal upon which both sales and pricing professionals can agree. For pricing and sales strategies to be successfully executed in the field, sales reps need the answers to three questions: which customers to call, which products to pitch, and what prices to quote. In other words, an “action plan” for every customer. Only prescriptive selling and pricing guidance can give sales reps the answers.

In this Professional Pricing Society-hosted webinar, Zilliant Chief Marketing Officer Eric Hills explains the challenges inherent in executing pricing and sales strategies in the field, how to move from descriptive analytics to prescriptive analytics, and how to give sales reps the action plan they need to sell more for more.

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