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Part One: UnleashWD Interview

February 6, 2015

Zilliant recently sat down with Dirk Beveridge, president of 4th Generation Systems, founder of UnleashWD and author of INNOVATE! How Successful Distributors Lead Change in Disruptive Times to discuss disruption in wholesale distribution and the economy at large.


In Part One of this three-part podcast series, Dirk focuses on the pressures that distributors are facing today, which include: new marketplace competitors, shifting demographics, the accelerating pace of technology, and overcoming historical biases. Navigating these big shifts to create a sustainable and relevant business has become the new mandate for every leader and every employee in distribution. 


Key Takeaways: 

  • We’ve survived the economic recession, but more disruption is on the horizon. 
  • Specific examples of disruption at the macro, global and personal levels. 
  • Now, we’re competing with the smartest and boldest people on the planet. 
  • One major business bias is holding many companies back.
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Part Three: UnleashWD Interview
Part Three: UnleashWD Interview

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