United Rentals experienced rapid growth with 250 acquisitions in a period of four years and became the largest equipment rental company in North America. However, with a major economic downturn, they saw revenues drop by up to 30% and 11 consecutive quarters of rate declines.
With 550 locations across the US and Canada, and 80 managers making pricing decisions, they had inconsistent pricing in the market, which resulted in a poor customer experience. Company executives sought a pricing optimization solution to improve their pricing practices, and remove subjectivity and inconsistency from the equation.
Watch the video case study to learn how the company realized a 6.7% revenue lift using Zilliant IQ.