Lighting Manufacturer Uncovers Customer Growth Opportunities Worth Millions

February 28, 2017

Managers at this major manufacturer of commercial lighting knew they weren't getting all the business they could from their existing customers. With thousands of customers and hundreds of product categories, opportunities with pricing, to sell more volume and additional product categories could easily be overlooked.

Watch this video case study to learn how company executives found a way to overcome the massive complexity of their business and deliver an additional $6 million in revenue.

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