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  • Cramo Delivers Right Price to Customers, Lifts Revenue5:55

    Cramo Delivers Right Price to Customers, Lifts Revenue

    This video case study features Erik Bengtsson, Executive VP of Cramo Scandinavia, and reveals how MarginMax delivered market-aligned price guidance that helped them reach their goals.

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  • Leading Metals Services Company Increases Margin Dollars by $20 Million

    Leading Metals Services Company Increases Margin Dollars by $20 Million

    One of the world’s largest metal distributors of steel and aluminum bar, tubing and plate products needed to improve margins and revenues, but in this complex industry, that was easier said than done.

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  • Cramo Introduces Right Price™

    Cramo Introduces Right Price™

    This case study reveals how Cramo implemented price optimization resulting in a rental duration increase of six percent and a revenue lift of more than 15 percent for the Right Price customers.

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  • Make Pricing a Win-Win-Win for Rental Companies and Customers

    Make Pricing a Win-Win-Win for Rental Companies and Customers

    A fundamental change in how rental rates are set and communicated to customers is long overdue for many companies in the equipment rental industry.

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