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An Organic Growth Tale: Why You Need a Predictive Approach

February 6, 2015

Meet James, the VP of sales operations at an industrial distribution company. His business was growing and becoming increasingly complex with thousands of products, thousands of customers and a large sales team. Despite his sales reps’ best efforts, organic growth stalled and customer retention rates were at a new low. James decided to take a data-driven approach to fix the problem, sending his sales reps customer churn and wallet-share reports each month. Watch this short, three-minute video to find out whether or not his approach spurred the organic growth he was seeking.

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