Expert Interview Series Price Elasticity in B2B

September 21, 2015

Many companies in the B2B environment are stuck in the belief that price elasticity cannot possibly be measured given the complex selling circumstances. Yet, in truth, it’s the single most-important factor in setting profitable prices while keeping revenue risk to an absolute minimum.


When you don’t understand price elasticity for a given customer segment, your risk of leaving money on the table or losing profitable sales significantly increases. In this podcast, three pricing experts take an in-depth look at the practical application of price elasticity in B2B.

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