Getting Results from Your Digital Investments: Creating Your Digital Vision

February 2, 2016

“Competition is about having the best information and data, and actually using it. Winners do both. Everyone else loses.” This quote from a distribution executive, was shared by NAW author Mark Dancer during a recent webinar that also featured Head of Regional Marketing for Newark Element14 Jeff Mills. It underscores a key point from Jeff’s presentation: analytics must be easily consumable and actionable to have an impact on your business. During the webinar, Jeff shared how his organization is using digital technologies to better serve customers across sales channels. Specifically, he discussed how prescriptive sales guidance is enabling his sales reps to better anticipate customer needs and sell more into existing accounts.

Take a moment to listen to the webinar to learn best practices for developing your digital vision and getting the most out of your digital investments.

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