×

Fill out this quick form for instant access!

First Name
Last Name
Phone Number
Company
Enjoy!
Error - something went wrong!

Why Price Elasticity is Critical for Price Improvement

May 13, 2014

Do you know how your customers will respond to a price change before you change prices in the market? Chances are that unless you understand your customers’ sensitivity to price, you are flying blind and taking a big risk. Measuring price elasticity, is central to setting optimized prices that achieve your P&L objectives.


In this on-demand webcast, Pricing Analytic Group Managing Director Dick Sobel discusses how price elasticity works in the pricing process and how it impacts B2B pricing, and shares a client case study.

Previous Flipbook
A New Way to Generate Superior Returns
A New Way to Generate Superior Returns

The pressure's on to cultivate superior portfolio company returns; programs that grow the top line and incr...

Next Flipbook
Electrical Distribution Dynamics: A Better Path to Profitable Growth
Electrical Distribution Dynamics: A Better Path to Profitable Growth

2014 sales figures are projected to rise 7.5 percent, electrical distribution companies are challenged to w...