Building Material Manufacturing Dynamics: Construct a Plan for Profitable Growth

November 20, 2014

Many building material manufacturers have been playing a game of cat and mouse when it comes to the ups and downs of the economy. Market goes up, let’s focus on new business. Market goes down, time to be less profit aggressive. Even in a difficult economy, it is still possible to grow revenue and margins at the same time.


The ability to win additional market share during an uneven economic recovery, and do so profitably, will always be a primary focus for building material manufacturers. However, that’s easier said than done. How do manufacturers ensure that those goals are executed upon in the field through each and every decision?


Sales people need guidance about where to find opportunities to expand share, and once they find them, how to quote a price that will hit profit goals and still win the business. This whitepaper digs into the factors that are holding the construction industry in a state of fluctuation and constructs a new plan for profitable growth in uncertain times. 

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