How Advanced Analytics Is Changing B2B Buyer Expectations

March 24, 2016 Lindsay.Duran@zilliant.com

As a result of the rise of e-commerce in B2B and the general availability of data on the Internet, B2B pricing and product information is significantly easier to find and compare than before. This is enabling buyers to be armed with more information going into a price negotiation than was previously possible. This also means that buyers now expect companies to have relevant and convenient product and pricing information on their websites.

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